Elements and Performance Criteria
- Apply knowledge of the public relations industry
- Seek information on the structure and operation of the public relations industry
- Identify and access sources of information on the public relations industry
- Obtain information on public relations industry sectors, associations, networks and societal role
- Identify and access information on key stakeholders
- Apply industry information appropriately in everyday activities related to typical work roles
- Identify industry employment obligations and opportunities
- Conduct strategic communications management planning
- Update industry knowledge